Google Ads
Google Ads For Real Estate
Google Ads for Real Estate
Google Ads is a powerful tool that allows you to specifically target your audience with ads related to their interests. This is done by placing cookies on users’ browsers and tracking their web activity. The beauty of Google Ads is that you only pay when someone clicks on your ad, making it a very cost-effective way to market your business. And what business couldn’t use more leads?
If you’re in the real estate business, Google Ads can be a valuable tool for generating leads and driving traffic to your website or blog. Here are a few tips on how to get the most out of Google Ads for your real estate business.
Create a Separate Campaign for Each Property Type
When creating your campaign, you’ll want to make sure that you create a separate campaign for each property type that you specialize in. This will allow you to specifically target your ads to users who are interested in that type of property. For example, if you specialize in commercial real estate, you’ll want to create a campaign specifically for commercial properties. That way, when someone searches for “commercial real estate [location]”, your ad will be more likely to show up.
Use Relevant Keywords
Choosing the right keywords is essential for any successful Google Ads campaign, but it’s especially important in the real estate industry. That’s because the competition for keywords related to real estate is so high. To choose the right keywords, start by thinking about the type of property you want to advertise and the location. Then, use a keyword research tool like Google Keyword Planner or SEMrush to find relevant keywords with high search volume but low competition
Use Negative Keywords
In addition to using relevant keywords, you’ll also want to use negative keywords. Negative keywords are words or phrases that you don’t want your ad to show up for. For example, if you only sell residential properties, you would want to add “commercial” as a negative keyword so that your ad doesn’t show up when someone searches for “commercial real estate [location]”. Adding negative keywords helps improve your click-through rate (CTR) and quality score, which can lower your cost-per-click (CPC).
Recap
Google Ads is a powerful tool that can help real estate agents generate leads and grow their business. But it's also important to remember that there is a learning curve involved. By following the tips in this blog post, you'll be well on your way to mastering Google Ads and generating quality leads in no time!
